350vip浦京集团:Gao Haixia

Announcer:350vip浦京集团公共账号Release time:2019-11-05Views:20

Name: Haixia Gao             

Professional Title:Professor           

Research Area:   Marketing



?Consumer behavior

?Marketing and strategy

Education and Work Experience:

?Ph.D. (September 2001~ July 2003)

Enterprise management, School of Management, Zhejiang University, Hangzhou, China

?M.S. (September 1998~July 2001)

Management science and Engineering, School of Management, Hebei University of Technology

?B.S. (September 1994~July1998)

International trade, School of Management, Hebei University of Technology


?Assistant professor of School of Management, Hangzhou Dianzi University,2004~2006

?Associate professor of School of Management, Hangzhou Dianzi University,2006~2016

?Professor of School of Management, Hangzhou Dianzi University,2016~


?Outstanding teacher of Hangzhou Dianzi University, 2012.

?“2011 Family-Teaching Balance Teacher” of Zhejiang Province Education Department.

?“2010 Top Ten Teacher” of Hangzhou Dianzi University.

Research Projects

? Study on the enhancement of Zhejiang regional brand premium ability under the Internet Environment,Zhejiang Association of Social Sciences(16JDSKL07),2016-2018, accomplished.

? Purchase intention of local brands based on perception psychology of consumers, National Natural Science Foundation for Young Scholars(70902047), 2010-2012,accomplished.

? Countermeasure research on expansion of rural markets based on comparison of urban and rural consumer behaviors, Humanities and Social Sciences Youth Fund of Ministry of Education(09YJC630051),2010-2012,accomplished.

? Interaction mechanism of manufacturing enterprises-consumers and promotion of innovation capabilities on self-developed products, Soft Science Foundation of Zhejiang Science Department(2012C35020),2012-2014 ,accomplished.

? Study on consumers behaviors on brands transaction of Zhejiang Provinces based on perception psychology, Zhejiang Natural Science Foundation for Young Scholars (Y607098),2008-2009,accomplished.


1. Gao Haixia. Research on the Relationship between Tourist Self-Concept and Rural Tourism Motivation[J].Areal Research and Development,2018, 37(2).

2. Gao Haixia. Summary and Future Prospects of Virtual Brand Community User Participation Research[J]. Journal of Hangzhou Dianzi University,2017, 13(3).

3. Gao Haixia.A literature review of consumer attitudinal ambivalence and prospects[J].Foreign economics and management,2016(2).(CSSCI Indexed)

4. Gao Haixia,Relationship of trustworthiness and relational benefit in electronic catalog markets[J]. Electronic Markets, 2014(3). (SSCI Indexed)

5. Gao Haixia. Customer Participation in Enterprise Product Innovation: Literature Review and Prospects[J]. Technoeconomics & Management Research,2014(7). (CSSCI Indexed)

6. Gao Haixia&Yaoyao, Review of Rural Tourists’ Perceived Value and Discussion of its Market Expanding Strategies[J]. Future and Development,2014(6).

7. Gao Haixia&Hu ping, Luxury consumption research overview and future prospects[J]. Future and development, 2012(8).

8. Gao Haixia. Marketing strategy of expanding the rural market [J]. Rural economy and science,2012(7).

9. Gao Haixia. The new features of contemporary rural consumers and strategies of expanding rural market[J]. Reformation & Strategy, 2011(7).

10. Gao Haixia. Analysis of the features of male shoppers and strategies of market development for male consumers [J].China market,2011(12).

11. Gao Haixia. Marketing Strategies for Consumer-oriented Online Retailers based on B to C e-commerce [J]. Future and development, 2011(8).

12. Gao Haixia. Study on Matching Path of Products Innovation and Customers Needs [J]. Science and technology management research, 2011(21).


*  Marketing

*  Service marketing