The marketing major mainly trains talents with solid theoretical foundation of business administration and systematic marketing professional knowledge and management ability, as well as systematic training inpractical skills of marketing planning and marketing management, and has the ability to independently analyze and solve practical problems.They can not only become senior professional talents engaged in marketing management, market research and marketing planning, but also become compound senior management talents facing the world, the future and the modernization.After graduation, students should be able to do business management research, strategic management planning, market research, marketingplanning, marketing management, channel management, brand operation, e-commerce, advertising planning and customer management in the fields of government agencies, enterprises and institutions, scientific research institutes, financial institutions and cultural media.